When Artists Die, The Value Of Their Art Goes Up. This is everyone’s favorite, but it just ain’t so. With very famous artists, the postmortem market is usually flooded with works people are hoping to cash in on. With all other artists, the sad truth is that they and their work will soon be forgotten, unless they have a “keeper of the flame”, stoking the fires of their market with exhibitions, publications and heavy marketing.
http://www.bernardewell.com/good_to_know/what_are_the_six_myths_of_the_art_market.html
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