17.5.10

Peter Serafinowicz: Why I Steal Movies... Even Ones I'm In

I recently directed the music video for Hot Chip's "I Feel Better." Contractually, the video had to be hosted on EMI's official YouTube channel, which disabled non-UK users from viewing it, limiting its audience by around 80%. Frustrated, I put it up on my own YouTube channel with no region restrictions, and at time of writing is just shy of a million views. EMI then remotely disabled embedding on my version, thereby limiting its audience again. If you're in the business of promoting a band, why would you want to stop people watching their promotional video?

In the meantime, I'll be suing myself for pirating my own show.
http://gizmodo.com/5539417/why-i-steal-movies-even-ones-im-in

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