NIN

'What would I want if I were a fan? How would I want to be treated?' Now let's work back from that.

"As an artist, you are now the marketer."

Over the past year, NIN.com has quietly evolved into a series of interlocking services designed to deliver maximum benefit to the fans at minimal expense to the artist. To build it out, Reznor decided to use off-the-shelf resources — Blogger, Twitter, FeedBurner, Flickr, YouTube

http://blog.wired.com/underwire/2009/04/trent-reznor-wa.html